Color Material Finish (CMF) Design
Color, material and finish design is a crucial aspect of automotive design that influences visual appeal, brand identity, differentiation, perceived quality, user experience, emotional connection, durability, resale value, and environmental considerations. It's an integral part of creating vehicles that not only meet functional needs but also fulfill emotional and aesthetic desires of consumers. These elements can either make or break the perceived value of a product and directly affect the bottom line of a company.
With core experience in CMF design and and development, we play a crucial role in balancing the overall product appeal and cost.
Following is a simple example of smart CMF design of a Gear Knob. The same form treated differently to meet the emotional needs of various personas.
